An iced latte is now a "ghetto coffee." One coffee house refuses to ghettoize its coffee. One Time Warner executive got very upset.
The owner, Nick Cho, also said his coffee shop is basically known for its anal policies, including some serious sadistic BS like "no modifications to the Classic Cappuccino," whatever that's about, and, bizarrely, "no questions will be answered about the $5 Hot Chocolate" (emphasis added).
Stick-up-the-ass snobbery and treating customers like morons will get you nothing in the long run. This shop will be empty and up for sale before you can spell i-n-f-l-a-t-i-o-n or D-e-p-r-e-s-s-i-o-n. Thanks to Bruce Korol for the tip.