Kellogg's has surrendered to the Nutrition Nazis.

The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:

—No more than 200 calories.

—No trans fat and no more than 2 grams of saturated fat.

—No more than 230 milligrams of sodium, except for Eggo frozen waffles.

—No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.

This, folks, is said to be Kellogg's "vaulting over the rest of the food industry." Who is at the forefront of every Nutrition Nazi quote such as this one? Why our good friend Michael F. Jacobson, from the Center for Science in the Public Interest. Please do read a short bit about this guy's role in forcing trans fats into the marketplace in the first place.

This commitment means that parents will find it a little easier to steer their children toward healthy food choices — especially if other food manufacturers and broadcasters follow Kellogg's lead.

You gotta love this twisted concept of coercive voluntaryness wherein the corporate executives who wish to reap the benefits of the corporatist state walk the line proper so that they don't piss off their corporate welfare-giving pals in the halls of big government. Kellogg's will be very much rewarded.